Product Development Strategy

Product Development Strategy Given the rapid changes in consumer tastes technology arid competition companies must develop a steady stream of new products and services A firm can obtain-new products m two ways. One is through acquisition by buying a whole company a patent or a license to produce someone else s product The other as through new-product development m the company s own research -and-development department By new products we mean original products product improvements product modifications and new brands that the firm develops through its own research-and-development efforts. When an organization introduces a product into a market they must ask themselves a number of questions. Who is the product aimed at? What benefit will they expect? How do they plan to position the product within the market? What differential advantage will the product offer over their competitors? New products continue to fail at a disturbing rate. One source estimates that more than 90 percent of all new products fail in within 2 years Another-study suggested that of the staggering 25,000 new consumer food, beverage, beauty, and healthcare products to hit the market each year, only 40 percent will be around 5 years later Moreover failure rates for new industrial products may be as high as 30 percent. Why do so many new products fail? There re several reasons Although an idea may be good the market size may have been overestimated Perhaps the actual product was not designed as well as it should have beer Or maybe it was incorrectly positioned in the market priced too high or advertised poorly A high-level executive might push a favorite idea despite poor marketing research findings- Sometimes the costs of product development are higher than expected, and sometimes Competitors fight back harder than Expected. However the reasons behind some new product failures seem pretty obvious Try the following on for size. Review of Literature Product strategies When an organization introduces a product into a market they must ask themselves a number of questions. Who is the product aimed at? What benefit will they expect? How do they plan to position the product within the market? What differential advantage will the product offer over their competitors? We must remember that Marketing is fundamentally about providing the correct bundle of benefits to the end user, hence the saying Marketing is not about providing products or services it is essentially about providing changing benefits to the changing needs and demands of the customer (P.Tailor 7/00) Philip Kotler in Principles of Marketing devised a very interesting concept of benefit building with a product For a analysis the book of Principles of Marketing by P.Kotler. Kotler suggested that a product should be viewed in three levels. Level 1: Core Product. What is the core benefit your product offers?. Customers who purchase a camera are buying more then just a camera they are purchasing memories. Level 2Actual Product: All cameras capture memories. The aim is to ensure that your potential customers purchase your one. The strategy at this level involves organizations branding, adding features and benefits to ensure that their product offers a differential advantage from their competitors. Level 3: Augmented product: What additional non-tangible benefits can you offer? Competition at this level is based around after sales service, warranties, delivery and so on. John Lewis a retail departmental store offers free five year guarantee on purchases of their Television sets, this gives their `customers the additional benefit of peace of mind over the five years should their purchase develop a fault. Idea generation New product development starts with idea generation the systematic search for new product ideas. A company typically has to generate many in order to find a few good once. According to one well-known management consultant, For every 1 000 ideas, only 100 will have enough commercial t0 promise to merits a small sca1e experiment only 10 of those will Warrant substantial financial commitment and of those a couple will turn out to be unqualified successes. His conclusion? If you want to find a few ideas with the power to enthrall customer, foil competition, and thrill investors you must first generate hundreds and potentially thousands of unconventional strategic ideas. Internal Idea Sources Using internal sources the company can find new ideas through formal research and development. It can pick the brains of its executives Scientists engineers manufacturing staff Sand sales people Some companies have-developed successful entrepreneurial programs that encourage employees to think up and develop new product ideas. For example 3M s well known 15-percent rule allow employees to spend 15 percent of their tine bootlegging -working on projects of personal interest whether or not those project directly benefit the company. Companies some times look for creative innovation approaches that overcome barriers to the free flow-of new product ideas For example firms like Eureka Ranch-a well known new product hatchery -employ both method and madness in helping companies to jumpstart their new product idea generation process. External Idea Sources Good new product idea also come from watching and listening to customers The company can analyze customer questions and complaints to find new products that better solve consumes problems Company engineers or salespeople can meet with and work. Alongside customers to get suggestions and ideas The Company can conduct surveys or focus groups to learn about Consumer needs and wants. Heinz did just that when its researchers approached children who consume more than half of the ketchup sold find out what would make ketchup more appealing to them The answer change the color So, Heinz developed and launc1iedEZ Squirt green ketchup that comes iii a squeezable bottle targeted at kids Blastin Green ketchup was a smash hit, so Heinz followed up with an entire rainbow of EZ Squirt colors, including Funky Purple Passion Pink, Awesome Orange, Totally Teal, and Stellar Blue. The EZ Squirt bottle s special nozzle also emits a thin ketchup stream, so tykes can autograph their burgers (or squirt someo ne across the table though Heinz neglects to mention that). In all the new line earned the Company a 5 percent increase in sales ii the first year after hitting the grocery shelf. Consumers often create new products and uses on their own and companies can benefit by putting them on the market. For example for years customers were spreading the word that Skin-so-soft bath oil and moisturizer was also a terrific bug repellent. Whereas some Consumers Were content simply to bathe an water scented with the fragrant oil others carried it in their backpacks to mosquito-infested campsites or kept a bottle on the deck of their beach houses Avon tuned the idea into a complete line of Skin-So-Soft Bug Guard PLUS lR335Â ® products including the Insect Repellent Gentle Breeze Moistures Sun block Lotion SPF 30 a combination moisturizer insect repellent and sunscreen. The search for new-product ideas should be systematic rather than haphazard. Otherwise few new ideas will surface and many good ideas will sputter and die Top management can avoid these problems by installing an idea management system that directs the flow of new ideas to a central point where they can be collected reviewed and evaluated hi setting up such a system the company can do any or all of the following. Appoint a respected senior person to be the company s idea manager. Create a cross-functional idea management committee consisting of people from RD, engineering purchasing operations finance and sales and marketing to meet regri1rly and evaluate proposed new product and service ideas. Set up a toll-free number or Web site for anyone who wants to send a new idea to the idea manager. Encourage all company stakeholders-employees suppliers, distributors, dealers-to send their ideas to the idea manager. Set up formal recognition programs to reward those who contribute the best new ideas. Idea Screening The purpose of idea generation is to create a large number of ideas. The purpose of the succeeding stages is to reduce that number. The first idea-reducing stage is idea screening, which helps spot good ideas and drop poor ones as soon as possible. Product development costs rise greatly in later Stages, so the company wants to go ahead only with the product ideas that will turn into profitable products. The object is to eliminate unsound concepts prior to devoting resources to them. The screeners must ask at least three questions: Will the customer in the target market benefit from the product? What is the size and growth forecasts of the market segment/target market? What is the current or expected competitive pressure for the product idea? What are the industry sales and market trends the product idea is based on? Is it technically feasible to manufacture the product? Will the product be profitable when manufactured and delivered to the customer at the target price? Many companies require their executives to write up new-product ideas on a standard form that can be reviewed by a new-product committee. The write-up describes the product, the target market, and the competition. It makes some rough estimates of market size, product price, development time and costs, manufacturing costs, and rate of return. The committee then evaluates the idea against a set of general criteria. For example, at Kao Company, the large Japanese consumer-products company, the committee asks questions such as these: Is the product truly useful to consumer and society? Is it good for our particular company? Does it mesh well with the companys objectives and strategies? Do we have the people, skills, and resources to make it succeed? Does it deliver more value to customers than do competing products? Is it easy to advertise and distribute? Many companies have well-designed systems for rating and screening new-product ideas. Concept development and testing An attractive idea must be developed into a product concept. It is important to distinguish between a product idea, a product concept, and a product image. A product idea is an idea for a possible product that the company can see itself offering to the market. A product concept is a detailed version of the idea stated in meaningful consumer terms. A product image is the way consumers perceive an actual or potential product. Develop the marketing and engineering details Who is the target market and who is the decision maker in the purchasing process? What product features must the product incorporate? What benefits will the product provide? How will consumers react to the product? How will the product be produced most cost effectively? Prove feasibility through virtual computer aided rendering, and rapid prototyping What will it cost to produce it? Concept Development After 10 years of development, DaimlerChrysler is getting ready to commercialize its experimental fuel-cell-powered electric car. This cars nonpolluting fuel-cell system runs directly on methanol, which delivers hydrogen to the fuel cell with only water as a by-product. It is highly fuel efficient (75 percent more efficient than gasoline engines) and gives the new car an environmental advantage over standard internal combustion engine cars or even todays stupefacient gasoline-electric hybrid cars. Last year, DaimlerChrysler put 60 F-cell cars on the road in Japan, Germany, and the United states to test their worth in everyday operation. Based on the tiny Mercedes A-Class, the car accelerates quickly, reaches speeds of 90 miles per hour, and has a 280-mile driving range, giving it a huge edge over battery-powered electric cars that travel only about 80 miles before needing 3 to 12 hours off recharging. Fuel cell systems are also being tested in busses, trucks, and other vehicles. Now DimlerChryslers task is to develop this new product into alternative product concepts, find out how, attractive each concept is to customers, and choose the best one. It might create the following product concepts for the fuel-cell electric car: Concept 1 A moderately priced subcompact designed as a second family car to be used around town. The car is ideal for running errands and visiting friends. Concept 2 A medium-cost sporty compact appealing to young people. Concept 3 A inexpensive subcompact green car appealing to environmentally conscious people who want practical transportation and low pollution. Concept 4 A high-end SUV appealing to those who love the space SUVs provide but lament the poor gas mileage. Concept Testing Concept testing calls for testing new-product concepts with groups of target consumers. The concepts may be presented to consumers symbolically or physically. Here; in words, is concept 3: An efficient fun-to drive fuel cell-powered electric subcompact car that seats four. This methanol powered high-tech wonder provides practical and reliable trans potation with virtually o pollution It goes up to 90 miles per hour and unlike battery-powered electric cars, it never needs recharging It s priced, fully equipped at $20000. For some concept tests a word or picture description might be sufficient. However a more concrete and physical presentation of the concept will increase the reliability of the concept test Today some marketers are finding innovative ways to make product concepts more real to consumer subjects For example some are using virtual reality to test product concepts. Virtual reality programs use computers and sensory devices (such as gloves or goggles) to simulate reality A designer of kitchen cabinets might use a virtual reality program to help a customer see how his or her kitschier would look and work if remodeled with the companys products. After being exposed to the concept consumers then may be asked to react to at by answering questions such as those. The answers will help the company decide which concept has the strongest appeal For example the last question asks about the consumers intention to buy Suppose 10 percent of the consumers said they definitely would buy and another 5 pe rcent said obab1y The company could project these figures to the full population in this target group to estimate sales volume Even then the estimate is uncertain because people do not always carry out their stated intentions. Marketing Strategy development Suppose DaimlerChrysler finds that concept 3 for the fuel cell powered electric car tests is best The next step is marketing strategy development designing an initial marketing strategy for introducing this car to the market. The marketing strategy statement consists of three parts. The first part describes the tar get market the planned product positioning; and the sates, market share, and profit goals for the first few years. Thus: The target market is younger well educated moderate to high income individuals couples or small families seeking practical environmentally responsible transportation The car will be positioned as more economical to operate, more fun to drive, and less polluting than today s internal combustion engine or hybrid cars It is also less restricting than battery powered electric cars which must be recharged regularly. The company will aim to sell 100 000 cars in the first year at a loss of not more than $15 million In the second year the company wall aim for sales of 120,000 cars and a profit of $25 million. The second part of the marking strategy statement outlines the product s planned price distribution and marketing budget for the first year: The fuel cell powered electric car will be offered an three colors-red white and blue-and will have optional air-conditioning and power drive features It will sell at a retail price of $20,000-with 15 percent off the list price to dealers. Dealers who sell more than 10 cars per month will get an additional discount of5 percent on each car sold that month An advertising budget of$5Q million will be split 50-50 between a national media campaign and local advertising. Advertising will emphasize the cars fun spirit and low emissions. During the first year, $100,000 will be spent on marketing research to find out who is buying the car and their satisfaction levels. Business analysis Once management has decided on its product concept and marketing strategy it can evaluate the business- attractiveness of the proposal. Business analysis involves a review of the sales costs, and profit projections for anew product to find out whether they satisfy the companys objectives. If they do the-product can move to-the product development stage. To estimate sales, the company might look at the sales history of similar products and conduct surveys of market opinion. It can then estimate minimum and maximum sales to assess the range of risk. After preparing the sales forecast, management can estimate the expected costs and profits for the product including marketing RD operations accounting and finance costs. The company then uses the sales and costs figures to analyze the new products financial attractiveness. Estimate likely selling price based upon competition and customer feedback Estimate sales volume based upon size of market and such tools as the Fourt-Woodlock equation Estimate profitability and breakeven point Product development So far for many new product concepts the product may have existed only as a word a thawing or perhaps a crude mock-up If the product concept passes the business test it moves into product development Here RD or engineering develops the product concept into a physical product. The product development step however now calls for a large jump in investment It will show whether the product idea can be turned into a work able product. The RD department will develop and test one or more physical versions of the product concept RD hopes to design a prototype that will satisfy and excite consumers and that can be produced quickly aid at budgeted costs. Developing a successful prototype can take days, weeks, months, or even years. Often products under go rigorous tests to make sure that they perform safely and effectively, or that consumers will find value in them. Here are some examples of such product tests: Procter Gamb1e (PG)spends $150 million on 4,000 to 5 0O studies a year test in everything from the ergonomics of picking up a shampoo bottle to how long women can keep their hands in sudsy water. On any given day subjects meet an focus groups e11 their dirty laundry to researchers put prototype diapers on their babies bottoms and rub mysterious creams on their faces Last year one elementary school raised $17000 by having students and parents take part in PG product tests Students tested toothpaste and shampoo and ate brownies while their mothers watched advertising for Tempo tissue PG s paper wipes packaged to fit in a car. At Gillette almost everyone gets involved in new product testing. Every working day at Gillette, 200 volunteers from various departments come to work unshaven troop to the second floor of the companys gritty South Boston plant and enter small booths with a sink and mirror. There they take instructions from technicians on the other side of a small window as to which razor, shaving cream or after shave to use The volunteers evaluate razors for sharpness of blade, smoothness of glide and ease of handling In a nearby shower room women perform the same ritual on their legs, underarms and what the company delicately refers to as the bikini area. We bleed so you. 11 get a good shave at home says one Gillette employee. Test marketing If the product passes functional and consumer tests, the next step is test marketing the stage at which the product and marketing program are introduced into more realistic market settings. Test marketing gives the marketer experience with marketing the product before going to the great expense of full introduction. It lets the company test the product and its entire marketing program-positioning strategy advertising distribution pricing branding and packaging and budget levels. The amount of test marketing needed varies with each new product Test marketing costs can be high, and it takes time that may allow competitors to gain advantages. Produce a physical prototype or mock-up Test the product (and its packaging) in typical usage situations Conduct focus group customer interviews or introduce at trade show Make adjustments where necessary Produce an initial run of the product and sell it in a test market area to determine customer acceptance When the costs of developing and introducing the product are low or when management as already confident about the new product the company may do little or no test marketing In fact test marketing by consumer package-goods firms has been declining in recent years Companies often do not test market simple line extensions or copies of successful competitor products For example. PG introduced its Folgerss decaffeinated coffee crystals without test marketing and Pillsbury rolled out Chewy granola bars and chocolate covered Granola Dips with no standard test market. However when introducing a new product requires a big investment or when management is not sure of the product or marketing program a company may do a lot of test marketing. For instance Lever USA spent 2 years testing its highly successful Lever 2000 bar soap in Atlanta before introducing it internationally. Frito-Lay did 18 months of testing in three markets on at least five formulations before introducing its Baked Lays lin e of low fat snacks. And Nokia test-marketed its N-Gage cell phone/mobile game player extensively in London before introducing it worldwide. Standard test Marketing Using standard test markets, the company finds a small number of representative test cities conducts a full marketing campaign in these cities and uses store audits consumer and distributor surveys, and other measures to gauge product performance. The results are used to forecast national sales and profits discover potential product problems and fine tune the marketing program. Standard test markets have some drawbacks. They can be very costly and they may take a long time-some last as long as 3 to 5 years Moreover competitors can monitor test market results or even interfere with them by cutting their prices in test cities increasing their pro motion or even buying up the product being tested. Finally test market give competitors a look at the companys new product well before it is introduced nationally Thus competitors may have tune to develop defensive strategies and may even beat the company s product to the market For example while CLOROXÂ ® was still test marketing its new detergent with bleach in selected markets PG launched Tide with Bleach nationally Tide with Bleach quickly became the segment leader GLOROXÂ ® later withdrew its detergent Despite these disadvantages standard test markets are still the most widely used approach for major in-market testing However many companies today are shifting toward quicker and cheaper controlled and simulated test marketing methods. Control Test Marketing Several research firms keep controlled panels of stores that have agreed to carry new products for a fee Controlled test marketing systems like ACNielsens Scan track and Information Resources Inc s (IRI) Behavior Scan track individual consumer behavior for new products from the television set to the checkout counter. In each Behavior Scan market WI maintains a panel of shoppers who report all of their purchases by showing an identification card at check-out in participating stores and by using a handheld scanner at home to record purchases at nonparticipating stores. With in test stores, IRI controls such factors as shelf placement price and ia-store promotions for the product being tested IRI also measures TV viewing in each panel household and sends special commercials to panel member television sets Direct mail promotions can also be tested. Commercialization Commercialization is the process or cycle of introducing a new product into the market. The actual launch of a new product is the final stage of new product development, and the one where the most money will have to be spent for advertising, sales promotion, and other marketing efforts. In the case of a new consumer packaged good, costs will be at least $ 10 million, but can reach up to $ 200 million. In general one can say that it will cost about a dollar for each dollar of sales turnover achieved. Commercialization is often confused with sales, marketing or business development. The Commercialization process has three key aspects: The funnel. It is essential to look at many ideas to get one or two products or business that can be sustained long-term It is a stage-wise process and each stage has its own key goals and milestones It is vital to involve key stakeholders early, including customers Commercialization of a product will only take place, if the following four questions can be answered: When? The company has to decide on the introduction timing. When facing the danger of cannibalizing the sales of the companys other products, if the product can be improved further, or if the economy is down, the launch should be delayed. Every single bank in Nigeria today has been commercialized. But its sad enough to know that most of these banks are not straight forward in their various dealings with their clines/customers. Where? The company has to decide where to launch its products. It can be in a single location, one or several regions, a national or the international market. This decision will be strongly influenced by the companys resources, in terms of capital, managerial confidence and operational capacities. Smaller companies usually launch in attractive cities or regions, while larger companies enter a national market at once. Global roll outs are generally only undertaken by multinational conglomerates, since they have the necessary size and make use of international distribution systems (e.g., Unilever, Procter Gamble). Other multinationals use the lead-country strategy: introducing the new product in one country/region at a time (e.g. Colgate-Palmolive). To Whom? The primary target consumer group will have been identified earlier by research and test marketing. These primary consumer groups should consist of innovators, early adopters, heavy users and/or opinion leaders. This will ensure adoption by other buyers in the market place during the product growth period. How? The company has to decide on an action plan for introducing the product by implementing the above decisions. It has to develop a viable marketing mix and create a respective marketing budget. Test marketing gives management the information needed to make a final decision about whether to launch the new product. If the company goes ahead with commercialization- introducing the new product into the market-it will face high costs The company may have to build or rent a manufacturing facility. And it may have to spend in the case of a new consumer packaged good between $10 million and $200 million for advertising sales promotion, and other marketing efforts in the first year. The company launching a new product must first decide on introduction timing. If DaimlerChrysler s new fuel cell electric car will eat into the sales of the company s other cars its introduction may be delayed If the car can be improved further, or if the economy is down, the company may wait until the following year to launch it. Next, the company must decide where to launch the new product-in a single location, a region the national market or the international market. Few companies have the confidence capital and capacity to launch new products into full national or international distribution. They will develop a planned market rollout over time. In particular small companies may enter attractive cities or regions one at a time Larger companies, however may quickly intro- 1uce new models into several regions or into the full national market. There are the following step of commercialization. Launch the product Produce and place advertisements and other promotions Fill the distribution pipeline with product Critical path analysis is most useful at this stage Organizing for new product Development Many companies organize their new product development process into the orderly sequence of starting-with idea generation and ending with commercialization Under this sequential product development approach one company department works individually to complete its stage of the process before passing the new product along to the development next department and stage. This orderly step-by step process can help bring control to complex and risky projects. But it also can be dangerously slow. In fast changing highly competitive works markets such slow but sure product development can result in pro4uct failures lost sales arid profits and crumbling market positions Speed to market and reducing new product development cycle time have become pressing concerns to companies in all industries. In order to get their new products to market more quickly many companies are adopting a faster team-oriented approach called simultaneous product development (or team bad or collaborative product-development) Under this approach company departments work closely together through cross functional teams overlapping the steps in the product development process to save time and increase effectiveness Instead of passing the new product from department to department the company assembles a team -of people from various departments that Stays with the new product from start to finish. Such teams usually include people from the marketing finance design, manufacturing and legal departments and even supplier and customer companies. top management gives the product development team general strategic direction but no clear cut product idea or work plan It challenges the team with stiff and seemingly contradictory goals- turn out carefully planned and superior new products but do it quickly -and then givers the team whatever freedom and resources it needs to meet the challenge In the sequential process a bottleneck at one phase can seriously slow the entire protect In the simultaneous approach, if one functional area hits snags it works to resolve them while the team moves on. The Data Collection Primary Data BOOKS Principal of Marketing (Eleventh Edition) Part III Chapter# 9 Page # 274,276,280,282 Web site www.learnmarketing.net www.wikipedia.org www.infotrends.com Secondary Data Organization PG Pakistan Private (Ltd

Race, Gender, & Mass Media

Honestly when I signed up for this class at the end of last year I was kind of looking forward to it. When I heard the name of the class I thought it would be very interesting and give me a new perspective on the world and my place in it. To me, this class will be about how the media portrays the genders and races of the world; how the advertisements we see in our everyday lives affect the way we go about them.I would like to think that I know a little bit about this subject already. I watch the news and try to stay up to date on current events. I know about the rioting in Ferguson and I think I have basic knowledge of why it's happening. The media plays a huge part in what the public sees so unless we are actually there we don't know the whole situation. In this class I hope to learn a lot more about how the media can obstruct the truth in these circumstances. I also hope to learn more about how the media portrays genders.I know it has a lot to do with gender roles, white men are se en as more dominant. I also know that women are not looked upon as equals even in 2014. The media shows women as dependent on men when in fact that is not true. There are plenty of independent and thriving women in today's society. Women are not as respected as men and they are often times paid less, offered less benefits, and discriminated simply because â€Å"they are women†. I know that in America and a lot of the world we are a society of rape culture.Women are taught not to dress specific says and to learn to defend themselves while men are not taught anything on the subject. I have seen rape Jokes on social media more than once and can't begin to understand why someone would think that something so serious is a Joke. It blows my mind that girls can be denied education because they are showing their shoulders. How can that be more important than education and why are boys not punished for looking? I hope to learn a lot more about the gender area of the media because as a woman, it affects me in my everyday life.Mass media has a huge effect on the perception of race as well. Black males are often made out to be vicious and dangerous, Mexicans are seen as dirty and poor, and no one cares enough to distinguish the different branches of Asian nationality; they are all grouped together as â€Å"Chinese† or â€Å"Japanese†. When a white person commits a crime, what the news stations air is completely different than what they would air if a person of different race committed the same crime. A huge example of this and one that I already mentioned is the riots in Ferguson.I hope that in this class I learn why inequality like this is still happening in modern day society. Basically in this class I hope to learn a lot more about the way our society sees gender and race in areas such as the media. Out of all my classes this year this is the only one I really look forward to, and not Just because my friends are in it, but because I'm interested in the content of the class. Hopefully I learn a lot this year about subjects that matter in today's society.

Outrageous Argumentative Essay Topics on Domestic Violence Tips

Outrageous Argumentative Essay Topics on Domestic Violence Tips If you're interested in our variety of services provided, you're able to easily contact us in case of need. A fast visit to our on-line site is going to have you spoilt for choice. The term can be categorized on several bases. Because of this, wider research ought to be undertaken in this discipline, and its practical value may not be overestimated. There are various types of essays on domestic violence. Help your audience to comprehend the problem better by discussing the effects of domestic violence, even if it's not the main point of your paper. In a sociology class by way of example, you could be requested to compose an argumentative essay on domestic violence. When you're writing an argumentative essay about domestic violence, it's essential not to get rid of the plot. There is a particular controversy linked to this matter, that's why it can be chosen as a superior argumentative essay topic. First and foremost you must receive a hot topic that would ordinarily spark controversy. Only a pick a topic about which you're passionate and then you may start your research. Find out more about the topic thoroughly. Domestic violence is often related to mistreatment of women. It remains a significant social problem in many countries all over the world. It is a serious issue that affects a large percentage of every society, no matter how wealthy the nation. It is among the serious social problems that should not be ignored. More preventive measures have to be taken since the predicament is threatening. Sensitive social and mental issues need careful and expert handling, so we've recruited skilled psychologists and social workers to counsel our writers. Therefore, it's essential to particularly outline the significance of emotional abuse. Serious health problems have been linked with domestic violence. You ought to have a stronghold on the way the audience views the topic that you're writing about so you can better relate to them. This essay is all about the arabic language and the way it could help the people people will discover that it's difficult to get a great job if they don't know an asian. Therefore, many students and employees decide to obtain affordable essay rather than writing it themselves. Lots of people are getting to be abusive to their relatives and partners. However, you can rest assured that you're getting a fine work for the price tag you're paying. And, the time that it to ok to gather all this to find prepared for a trip. If you're in an abusive relationship or know a person who is, it's your responsible to use the many resources out there to be able to find assist. An important number of deaths are happening on daily basis, as a consequence of domestic violence only. 85000 of those are a casualty of over 6 counts. Females are usually the perpetrators in spousal violence in all cultures which have been studied up to now. Normally, we have a tendency to think about women and children as being the key victims. Women and kids are frequently the soft targets. In many cases, the abusive partner appears perfect in the early phases of the relationship. You need to have a solid grasp of the audiences perception of the topic which you have selected If you've ever sat and watched politicians speak, you've undoubtedly noticed that they not just have a way with words but they have a superior understanding of what's going on in the minds of the majority of people. The variety of things, that should be done during the day, is not possible to count, and this all causes numerous psychological issues, which people aren't always able to address timely. There are hundreds and hundreds of people who are traumatized for the remainder of their lives.

The Basic Buddhist Teachings - 773 Words

Explain the basic Buddhist teachings including the Three Marks of Reality, the Four Noble Truths, and the Noble Eightfold Path. The Three Marks of Reality denote the nature of human existence: the reality of suffering (which does not mean the presence of sorrow, but rather the existence of a constantly-changing world where neither extreme happiness nor misery is stable); the impermanent nature of all things, including human existence; and finally egolessness or the notion that there is no stable, human self (OBrien, 2012, Three Marks). The Three Marks of Reality relate directly to the Four Noble Truths, the first tenant of which is that there is suffering in the world, and the second of which is that there is a cause of suffering: suffering caused by the false conception that there is a stable human ego. The third noble truth is that there is an end to suffering, and the fourth is that the end to suffering can be achieved by following the Eightfold Path (OBrien, 2012, Four Noble Truths). The Eightfold Path is divided into three basic sections: that of wisdom, ethical conduct, and mental discipline. Right view and right intention means understanding what the Buddha taught and striving to follow the path for the right reasons. Right speech, action, and livelihood mean acting in a beneficial manner towards others. Right effort, mindfulness and concentration require the practitioner to discipline him or herself with meditation (OBrien, 2012, Eightfold Path). Amongst allShow MoreRelatedThe Buddhist Culture For My Project1316 Words   |  6 Pages I chose to learn about the Buddhist culture for my project. I’ve always wondered how they believe and worship, and this gave me an opportunity to find out. I was bummed when I went to the Buddhist Temple in Murfreesboro to not be able to go in. I called several times and couldn’t get an answer to find out what times they held their services. I did get some pictures of the outside grounds, which were fascinating within themselves. I was surprised at how vivid and colorful the building was. When researchingRead MoreThe Teachings Of The Buddha1174 Words   |  5 Pages One of the central teachings of the Buddha himself is a fair and kind treatment of all beings on earth. Many Buddhists become vegetarians or vegans to honor the wisdoms of Siddhartha, not wanting to harm any animal for the benefit of food for themselves. Even though this effort is such a commonly addressed trend, discu ssion regarding Buddhist interaction with other humans occurs less regularly, especially in times conflict. There have been several cases in history that violence has been the onlyRead MoreDharma in Buddhism and Hinduism983 Words   |  4 Pagesdefined as, â€Å"the most basic concept of Hinduism. It is a wide-ranging term for righteousness, law, duty, moral teachings, religion itself, or the order in the universe.†(Voorst, 72). It goes on to say that, â€Å"Dharma is also the god who embodies and promotes right order and living†(Voorst, 72). This in itself is not especially self-explanatory, but we will go into further detail after learning the meaning of the word in the Buddhist religion. The meaning for Dharma for Buddhists is quite different, â€Å"thisRead MoreThe Importance Of A Mahayana And Theravada Schools1671 Words   |  7 Pageseastern India, the Buddhist tradition has grown to be popular and an intellectually complex religion. With a unique culture, thi s differentiates Buddhism from other religions. The complexity of Buddhism influenced by Buddhist schools changes an individual s perspective and attitudes. Interpretation of the stimulus will vary from a Theravada to a Mahayana Buddhist as their core beliefs of Buddhism differ from each other. This essay will analyse the views of a Mahayana and Theravada Buddhist towards theRead MoreThe Three Jewels Of Buddhism833 Words   |  4 Pageseither at home or a Buddhist temple and has no specific time or rules. Puja integrates the principle beliefs of Buddhism which are the three Jewels, Four Noble Truths, marks of existence and karma, samsara, nirvana through the elements of bowing, offering, chanting and meditation. It is with these elements that the principle beliefs of Buddhism are demonstrated. The three Jewels are an intrinsic part of Buddhism. It includes the Buddha who founded Buddhism, Dhamma which is the teachings of the BuddhaRead MoreBuddhism, Buddhism And Buddhism1371 Words   |  6 PagesBuddhism is one of the largest religions in the world that started in India. Later spreading to China,Burma,Japan , Tibet and other parts of southeast Asia. Buddhism is a religion that Is concentrated on spiritualism than religious teachings. Established by the buddha, one must obtain their own spiritual awakening, or nirvana through meditation. There are three main branches of Buddhism Theravada Buddhism , Mahayana Buddhism and Tantric Buddhism. About 2,500 years ago, Prince SiddharthaRead MoreMahayana and Theravada Buddhism871 Words   |  4 PagesWhat are the basic differences between Mahayana and Theravada Buddhism? The Theravada Buddhist believed that they practiced the original teachings of Buddhism as it was handed down to them by Buddha. Theravada Buddhism corresponds fairly exactly with the teachings of Buddha. Theravada Buddhism is based on the Four Noble Truths and the idea that all physical reality is a chain of causation. This includes the cycle of birth and rebirth. Through the practice of Eightfold Noble Path and theRead MoreThe Dream Of Emperor Ming1156 Words   |  5 Pagesthat the very next day he ordered some his officials to travel west in an attempt to find what had caused his vision. The officials then travel to the west and eventually came upon two Buddhist monks with two white horses. The monks carried with them a picture of Buddha and their horses were carried with holy Buddhist scriptures. The Chinese officials invited the monks to return with them to China s capital Chang An and introduce Buddhism to the emperor. 2.Analects It’s a book of Confucius’s sayingsRead MoreBuddhism : Buddhist Belief Of The Beginning1342 Words   |  6 PagesAccording to Buddhist cosmology, â€Å"there are multiple possible states of existence, including hell beings, hungry ghosts, animals, humans, and gods† (Fisher, 2014, p. 148). However, these reincarnations are temporary and flawed because they are trapped in a cycle of samsara (Fisher, 2014, p. 149). Buddhist also teaches that â€Å"the creation of the universe isn’t known. Instead, they teach that when a universe is destroyed, then another will form and take the place of the previous one (Buddhist Belief ofRead MoreGod And The Truth Of The Bible1162 Words   |  5 Pagesinformation that I knew about the Buddhist religion was that there was meditation and a lot of relaxation involved, but I came to understand and respect the Buddhist religion. I was able to gain insight on the different types of Buddhism but also how one achieves complete insight and serenity. In order to achieve complete insight and serenity there is a â€Å"Path† one must take. This Path begins with the Four Noble Truths. This is the central teaching of the Buddha. The teaching focuses on the reality of