Aviation, Aerospace or Airport Industry Essay

So as to survey avionics, aviation or air terminal industry practice to the field of Marketing I have decided to concentrate on the aeronautics business and the advertising rehearses they have received so as to bargain contend adequately in the current recessional environment.â This record centers around the 4 P’s of Marketing (Kotler, 2008) and talks about how aircrafts have adjusted their way to deal with Product, Price, Place and Promotion so as to keep on effectively contend and react to the changing needs of their client base.â One organization specifically, Southwest Airlines, will be investigated in more detail with the showcasing works on framing the reason for additional investigation of the key topics. The Aviation Industry The occasions of September the eleventh combined with a developing monetary downturn have made an amazingly testing condition for the aircraft industry.â Forecasts delivered by the Civil Aviation Authority show that the circumstance may not improve for a long while with traveler traffic not expected to completely recoup in the following five years (Figure 1). Figure One:â Actual and Forecast Traffic (m) 2007-2012 Monetary Year No. Travelers Domestic (US) No. Travelers International (US) No. Travelers Total (US) 2007 577.8 53.6 631.4 2008 (F) 590.4 54.2 644.7 2009 (F) 610.9 54.9 665.8 2010 (F) 639.8 56.4 696.3 2011 (F) 626.7 56.7 683.4 2012 (F) 576.8 50.8 627.6 So as to manage this aircrafts are fundamentally modifying their advertising practices and techniques for dissemination so as to work all the more effectively and competitively.â Major changes have been seen over the recent years with a portion of these comprising total upgrades of the customary activity of the industry.â Southwest Airlines is a carrier which has firmly situated itself on â€Å"being different† through all components of its administration and item. At its center is its crucial, determines that the carrier is committed to â€Å"the highest caliber of client care conveyed with a feeling of warmth, kind disposition, singular pride, and Company Spirit†.â at the outset the idea of â€Å"high quality† and â€Å"low cost† seem to negate one another.â However, Southwest aircrafts keep up this isn't the situation and they have not settled on quality or safety.â Awards, for example, â€Å"Triple Crown† which is granted for low client grievances, flight idealness and things turnaround times, demonstrates this may for sure be valid. So as to more readily comprehend the key business patterns and how carriers have endeavored to utilize these for their potential benefit, it merits considering the promoting blends of flying organizations, for example, Southwest Airlines and evaluating how these have been adjusted so as to draw in and hold a decreasing client base. Promoting Practices Item The item component of the promoting blend concerns offering the correct item to the correct objective market.â The items on offer through the carrier business have changed altogether in the course of the last a quarter century. Flying, which at one point was only for the affluent, has gotten increasingly available and today there are a huge quantities of carriers that provide food for much bigger quantities of customers.â In request to contend in this condition aircrafts have put critical measures of cash in recognizing their items and administrations from their rivals. For Southwest Airlines, this has involved separating their item through upgrading the administration their give to customers.â Although, by all accounts, their â€Å"no frills† idea shows up exceptionally basic, conveying it in a way that doesn’t contrarily sway client experience is to some degree an art.â In request to effectively execute this plan of action Southwest carriers have put huge measures of cash in understanding their client needs and inspirations and utilized this as the reason for their offer. Through exploring their client base they have had the option to distinguish which administrations were not esteemed above cost by the client and have destroyed them, accordingly bringing down their working expenses and passing these investment funds straightforwardly onto the customer.â notwithstanding that, the association and backing of their staff is paramount.â This is accomplished through the organization culture, a family orientated set up which advances cooperation and qualities employee’s conclusions and recommendations for improvement.â Southwest Airlines have perceived that representative interest and backing is basic to the accomplishment of their desires and have effectively fabricate a group of 29,000 with the most minimal turnover rate in the business. Cost Since the deregulation of the carrier business in 1978, the aircraft business has become profoundly value delicate and numerous clients will for the most part buy from the most seriously evaluated aircraft, seeing separate company’s contributions as flawless substitutes.â In request to expand the benefit from each flight, numerous aircrafts work a variable estimating approach that depends on the necessities of individual customers.â This methodology endeavors to distinguish and isolate those clients who are worried about cost from the individuals who are happy to pay more so as to achieve a seat on the flight. Just as dividing trips into first, business and economy classes, carriers endeavor to amplify their income by offering a blend of the maximum and limited tickets inside these segments.â Using nitty gritty data identified with advertise patterns, gauges and occasional varieties the significant aircrafts actualize stock administration moves toward that help to characterize the interest and ensuing cost for each seat on the flight. In excess of 90 percent of the tickets sold by U.S. carriers are presently limited (Costello 2001) and over the most recent twenty years flight costs have dropped by roughly 75% (Miller, 2007). As indicated by a prestigious showcasing specialist, David Aaker (2001), one of the manners by which organizations can effectively contend in a value touchy commercial center is to offer higher incentive to their customers.â This view is upheld by numerous scholars, a considerable lot of whom accept that the business is at present â€Å"giving away† flights (Marketing Week, 2003, p.35).â This view be that as it may, is tested by the accomplishment of ease aircrafts, for example, Southwest (US), JetBlue and Ryanair (UK) who have re-imagined their offers by stripping down their administrations so as to offer absolute bottom costs. So as to seriously value their contribution Southwest Airlines concentrated on smoothing out their operations.â The thought behind this was basic, by bringing down their costs, Southwest could offer scaled down costs to their client base.â This was accomplished by expelling administrations that were not esteemed according to the client, for example, physical tagging, luxury units, installed bites and seat reservations.â The clients get what they pay for and pay for what they need. Spot Carriers transcendently work through two dispersion frameworks; the ticket and the flight. The Ticket Verifiably ticket deals were led through trip specialists and intermediaries who liaised with the client on an airline’s behalf.â However, as of late the development in prominence of the web as a medium through which flights can be reserved has prompted expanded degrees of direct connections between the carrier and the client base during the tagging stage.â Through interfacing straightforwardly with the client numerous aircrafts have scaled down their dispersion costs by as much as 10% (Miller 2004) and have in this manner been exceptional put to contend on a value premise in the commercial center. The Flight Promoting works on identifying with the flight itself have likewise observed changes in late years.â â Historically, the flight spoke to an immediate connection between the client and the aircraft however the expanding pattern towards between carrier unions, for example, Star (United Airlines, Virgin, BMI, Thai and so forth.) Oneworld (American Airlines, British Airways, Quantas and so forth.) and SkyTeam (Delta Air Lines, Air France, and AeroMexico) has changed the dissemination channel from direct to aberrant with aircrafts setting trust in their rivals to support the clients properly. In spite of the fact that this might be seen as an unsafe methodology, the advantages picked up from such understandings are of criticalness.  Through framing organizations aircrafts can increase extra courses, promoting power and worldwide presence.â Southwest Airlines have gone above and beyond in the structure of their place strategy.â â Through focussing of the short-pull household showcase in the US they have guaranteed that the normal length of their flights is short of what one hour.â This builds their likelihood of meeting wanted time plans and accordingly legitimately improves consumer loyalty. Advancement One of the most famous advertising instruments inside the aircraft business is the long standing customer program.â Airlines reward faithful clients by giving them additional items, for example, redesigns, extra baggage remittance, need booking and access to business lounges.â Such projects are obviously well known with around 25% of Americas having a place with at any rate one devotion program. (Costello, 2001, p.B9). The client experience itself speaks to another key zone where aeronautics organizations endeavor to effectively advance their offerings.â Areas of the activity, for example, stuff turnaround, practicality of flights and quantities of client objections are estimated through Key Performance Indicators and imparted transparently to clients and workers. The comprehension here is that high help quality will prompt more joyful clients, higher deals and higher benefits. (Czaplewski, Ferguson, Milliman, 2001, p.14-17). Southwest Airline’s most recent limited time program is â€Å"Ding†, a continuous warning framework

Physical Therapy :: Cheathouse Essays

Active recuperation â€Å"Where am I? How could I get here?† is the thing that many stroke patients state subsequent to recouping from an intense or extreme stroke. A stroke is otherwise called a cerebrovascular mishap, a perilous occasion where the mind is denied of satisfactory oxygen. A physical therapist’s obligation is to give help and instruction that will assist patients with restoring and come back to an ordinary everyday practice. Starting today, there is another treatment called treadmill preparing with halfway body weight bolster that encourages recuperation of a patient’s capacity to walk sooner after a medical procedure. Is the cost for treadmill preparing with fractional body weight bolster which incorporates costly hardware and consistent non-intrusive treatment oversight justified, despite all the trouble in the event that it decline the measure of time it takes an individual to show signs of improvement? Is it at last more productive than conventional exercise based recuperation? My contention will express that treadmill preparing with fractional body weight support merits the cost and gives preferable methods over conventional exercise based recuperation. After a stroke, patients are normally alluded to exercise based recuperation to start the recuperation procedure. There are numerous sorts of physiotherapy medicines for various kinds of strokes and wounds. The two sorts of strokes are ischemic stroke which happens when the blood flexibly to the cerebrum is hindered by blood clumps. The blood coagulations are caused when the courses solidify and a group structures which at that point limits blood and oxygen flexibly to the cerebrum. The second sort of stroke is a hemorrhagic stroke, which happens when there is seeping into or around the cerebrum. On the off chance that one of the two strokes were ever to happen, getting oxygen and blood to your mind quickly is significant in light of the fact that perpetual tissue harm and demise could even happen. Physical advisors help stroke patients as well as an enormous assortment of individuals who have physical restrictions. Another treatment approach that is being examined includes â€Å"tr eadmill training† with fractional body weight support. In this methodology a physical specialist designs the development of the included or frail leg while the patient is upheld in a sling type attire while strolling on a treadmill. This is another procedure that is demonstrating acceptable outcomes. Nonetheless, there are no drawn out investigations starting at yet. I accept that treadmill preparing is exceptionally advantageous to stroke patients since it encourages them recover speed and quality in a short measure of time. Treadmill preparing is exorbitant, however expands your odds in strolling by around three to about a month quicker than standard exercise based recuperation.

Exploring Startup Ecosystem in Bogota

Exploring Startup Ecosystem in Bogota Colombia has been quietly working behind the scenes for the last decade, as it reinvented itself and prepared to re-emerge as a powerhouse on the global marketplace scene.Almost imperceptibly, Bogota has crept back into the public awareness as a thriving center of finance, power and innovation. Entrepreneurs around the world have turned their attention to this Latin American country and have begun to realize its potential. © Shutterstock.com | Jess KraftWhen considering Bogota as a startup hub, it is important to analyze 1) the location, 2) the tax incentives, 3) legal incentives, 4) investors, 5) local resources, 6) specialization of the area, and 7) startups to watch.LOCATIONThe capital city of Colombia, Bogota is home to the third largest population in South America: nearly 9 million people. To keep it in a global perspective, that puts Bogota in the top forty largest cities of the world. It is easy, then, to understand why startups would consider it to be a vital city in the startup market. Located near the center of Colombia, it sits on a plateau in the Andes Mountains. Bordered by the mountains on one side, the Bogota River on another, the city has grown across the plateau and into the hills. The surroundings are beautiful, but there is more to this bustling metropolis than nature.Geographical BenefitsThe immense size of the city leads to several issues that the entrepreneur must deal with. One of the most pressing concerns is in the area of transportation. With over 9 million people in the city, traffic congestion is a way of life. The city has taken steps to accommodate the immense number of people travelling on the roads every day and continues to work on efforts to eliminate traffic in a variety of ways.While personal automobiles are a primary means of travel, the city has an extensive rapid bus system that is designed to make up for the lack of subway systems. The bus system is composed of two components: a traditional public transportation program and a high speed system that is much more expensive. Between the two components, however, the city is essentially covered with bus stops and the services are convenient to use.The city is home to an international airport, making travel outside of Colombia easy to obtain. Additionally, the airport serves as a hub for the national airport, so in-country flights are convenient as well.Advantages of choosing the cityDue to the immense size of the city, the entrepreneur has the opportunity to find everything their startup may need in a relatively short radius. The diverse population provides for virtually every target market, the infrastructure of the city is strong and the potential for growth is high.In recent years, the potential Bogota offered was overshadowed by the looming fact that it was located in Colombia. The 90s provided the world with the worst possible view of Colombia: the home to a strong drug cartel that ran wild through the country. Government officials began making serious changes in the country and by 2004, the country was transformed. Streets were safe, tourism was beginning to grow and the economy began to boom. In the last decade, Bogota has reinvented itself as an economic powerhouse and entrepreneurs have begun to take notice. The country has a renewed sense of identity, a new purpose and a sense of determination to embrace the future.Startups that choose Bogota as their headquarte rs can take advantage of the exploding marketplace: investors are heading to Colombia with their money, and they are looking for companies to invest in. Capitalizing on the current push for entrepreneurship not only puts startups at the front of the economic wave, it offers the chance to establish a presence in one of the largest marketplaces in the world.TAX INCENTIVESPerhaps one of the strongest motivators for selecting Bogota as a startup hub can be found in the impressive tax incentives they offer. Since 2002, the government has made entrepreneurship one of their top priorities and their efforts have paid off. They began to work on an incentive program that developed enterprise zones and free trade zones. Companies established within a Free Trade Zone are also eligible for a preferential income tax of 15%.To further encourage innovation, they instituted a 175% corporate income tax deduction for companies in scientific, innovative or technological endeavors. For companies that ar e working toward improving the environment, there is a 100% of investment deduction. There are exemptions available for products developed and produced in Bogota for export, as well. Those production companies are exempt from the aggregated value tax, as well as the local commerce tax.As Bogota continues to emphasize the push for innovation, the tax benefits for both entrepreneurs and investors will continue to develop. Companies that operate within the Free Trade Zone (FTZ) are eligible for a host of incentives that encourage entrepreneurs to focus on innovation by eliminating high tax liabilities and fees. With a growing economy and a large number of companies entering the global marketplace, their plan seems to be working.While the tax incentives are appealing, it is imperative that entrepreneurs wishing to establish their business in Bogota seek professional tax advice regarding the tax liabilities they will encounter. Recent changes to the tax law for residents can be intimidat ing and cumbersome â€" find a reputable CPA who specializes in foreign startups to address any questions or concerns.LEGAL INCENTIVESThe Free Trade Zone established in Bogota allows for a variety of benefits and incentives. Companies within the FTZ are eligible for duty free importation of materials, purchasing materials, services and capital goods without Value Added Tax (VAT). They also have the possibility of setting up a single company FTZ anywhere in the county, depending on specific targets and criteria.Government support in Bogota has immense value for the entrepreneur. Initiatives by the leadership of the country have resulted in a streamlined application process for entrepreneurs; now opening a business in Colombia takes half the time than in other Latin American countries. Additionally, the city of Bogota is extremely diverse, and entrepreneurs from around the world can feel at home in the multicultural city.The establishment of HUBs within the city provides for collaborat ion and support within the growing startup movement. This allows for entrepreneurs to take advantage of resources such as housing and office opportunities that are specifically designed for them.Ensuring that the startup is setup properly is a fairly simply process; however it is advisable to seek legal counsel in Bogota to make sure that everything is properly taken care of.INVESTORSThe Colombian government has made a commitment to innovation and is backing their commitment up with the establishment of an investment match program. Investors willing to invest up to half of the capital a startup needs into a company will be matched by government funds, lessening the risk for the investor and providing much needed capital for the entrepreneur.A unique aspect to the Bogota startup scene is the addition of Polymath Ventures. A startup studio, Polymath Ventures is a full-service startup firm. They design the venture idea from concept to reality. By establishing the venture concept, findi ng the entrepreneur and talent to spearhead the concept and securing capital, Polymath is creating their own opportunities for investment and working to guarantee their success.As entrepreneurs establish successful startups and more companies begin to demonstrate successful exits, the number of ‘home-grown’ investors will grow. Entrepreneurs who reach success help to encourage innovation and provide an example of excellence for others to follow. As they begin to give back to the startup community, it becomes part of the innovative culture in Bogota and the numbers will continue to grow.Currently, there are few angel investors or venture funds. The absence of these type of investors in the city has encouraged investors to being establishing funds in the city. A qualification process is recommended for investors, which would eliminate some of the problems the city has had in the past with investors. Seeking out angel funds and venture capital firms would also increase the number o f investors who are established in the city. This allows the entrepreneur to make contact with investors without having to do much self-promotion. As the city’s entrepreneur market grows, doubtless more investors will make their way to the Latin American city.LOCAL RESOURCESBogota has an impressive number of universities, schools and technical colleges. With a large number of people migrating to the state’s capital every year, their education system is flourishing: over 100,000 people graduate every year in a professional or technical field. This annual influx of trained workers creates a wealth of potential employees who are specifically educated for highly advanced fields. Entering the Bogota workforce, these workers are helping to generate excitement about the growing technology market in Colombia.For an entrepreneur in Bogota, ImpactHUB Bogota is a vital source of information, support and encouragement. A diverse network of individuals operate within the HUB: entrepreneurs f rom France, Canada and India have all worked together within the innovative project. The HUB offers co-working space, support groups, networking meetings and contacts with investors.Global accelerator Wayra is another important resource in Bogota. The co-working space offers funding, office space and mentoring to accepted companies.The culture of Bogota is important when considering the city as a startup hub as well. Studies have shown that cities with a thriving cultural aspect tend to be more successful as innovative centers. With an established number of cultural venues, Bogota has proven itself to be a hotspot of artistic expression. Over 50 museums dot the city’s landscape, along with 60 art galleries and a host of libraries. Their largest library boasts an annual visitor count of over 6 million people. Theaters, opera houses and sporting venues are another important piece of the culture of this large city, and its impact on the world’s culture is being recognized: Bogota i s considered one of the world’s most important regions for art development.SPECIALIZATIONThe startup market in Bogota is relatively new, having only taken off in the last few years. However, the government of Colombia has made it clear that their future is in innovation. By promoting entrepreneurship in technology, innovation and scientific processes, there is a clear message: tech markets are welcome in Bogota.Significant natural resources surround Bogota: oil, natural gas and gold are deposited throughout the surrounding areas. Entrepreneurs who develop innovative methods of using resources without depleting them, along with preserving the environment have massive appeal to the Colombian government. Startups that can use innovative technology to tap into these resources are in high demand as the global economy grows.The large number of graduates from technical institutions in the city lends itself easily to a specialization in the technology sector. Through collaborative efforts , co-working zones and startup hubs, individuals are given the tools to successfully launch a startup in a tech field.STARTUPS TO WATCHThe number of successful startups in Bogota is growing, but it has not been an easy road. With the new regulations that promote entrepreneurship and a government that is supporting the role of entrepreneurs, there will be an increase in the number of startups to watch. While the first groups of startups seemed to have a global function, the next wave of startups will seem to be more intent on local innovation. The ration of global to local startups has been disproportionate, but recent months have a seen a surge in the numbers.StartBull: Discouraged by the absence of any financial education tools available in Colombia, Santiago Pineda decided to create his own. Through diligent research, he was able to create a service that eventually became StartBull. With virtual currency, the user can set up a faux stock market account that allows users to negotia te prices, try investment strategies and discover the ramifications of different tax situations.Nethub: A platform based in the cloud, Nethub allows customers to manage their online marketing interactions. Analytics, business and marketing tools provide clients with all the information they need to analyze and effectively use their online presence in one convenient and easy to use interface.Codetag: Established to provide developers a connection to coders and gamers. Through interactions and collaboration, users are able to improve their skills and encourage other users. Online interfaces give opportunities to demonstrate what skills the user has mastered.Oja.la: Online educational videos for adults, completely in Spanish, are the main services of Oja.la. Over 5,000 classes, 200 videos and hundreds of chats, oja.la will be speaking a log of Spanish.Senseta: An online analytics, Senseta offers users a method of tracking internet usage for marketing purposes. With the use of their ana lytic program, users can determine where their customers are, find the words that were used to search for them and create marketing opportunities based on the results.Authy: A two step authorization process app, your phone and apps will be on a secure network with just a few simple keystrokes. With Strong authentication, daily use apps will be kept behind a secure password structure that prevents non-authorized use of either the phone or the app.For many years, the only reason Bogota was in the news was drug related. With determination and courage, the government reclaimed their city and has begun to establish a new reputation: innovator and trend-setter. Not content to simply allow other companies to expand, the city put a new priority on startups and innovation and backed it by a large budget. These exciting changes have brought a new sense of identity to the city and have invigorated their innovative endeavors. Entrepreneurs and investors alike could benefit from a careful consid eration of this historic city.

Listening Critical Thinking Planning - 946 Words

5 Strongest: Listening Critical Thinking Planning Prioritizing Organization 5 Weakest: Ability to adapt to change/flexibility Writing Speaking Seeking support from others Ability to focus on one thing at a time I was very nervous to begin my self-assessment from the reading assignment. I am not one to point out my weaknesses, but this self-assessment was very helpful in determining which areas I need to better myself. I have learned I am scaled as â€Å"Good† in categories such as listening, critical thinking, planning, prioritizing, and organization. I am scaled as â€Å"Okay† in areas such as writing, speaking, seeking support from others, focusing, and ability to change. From this self-assessment, I†¦show more content†¦1). I feel this statement describes many of my strengths from the self-assessment. As an adult learner, my experience in planning, prioritizing, and organizing will promote success in this online program. I plan to build my weaknesses in writing with practice. â€Å"Good writing is an acquired art, and it takes practice† (Bethel University, 2014, p. 4). I hope to see improvement with each essay I write. With practice and guidance from my facilitators, I hope to one day list my writing skills as a â€Å"5† on the self-assessment survey. â€Å"If your oral communication skills are poor, your writing skills are likely to be poor, too† (Bethel University, 2014, p. 4). I can hear myself in my living room shouting to my husband and son now, â€Å"Ya’ll, that ain’t where them shoes go!† I do have to admit the fact I have a bit of a â€Å"Southern accent,† and I do not always speak appropriately. If it is true my communication skills can reflect my writing skills, I need learn to speak more efficiently. Communication skills and writing skills are very important in a professional setting. If a potential employee comes in for a face-to-face interview and cannot speak proper English, it can easily make a difference in obtaining employment. I plan to improve my writing skills with practice. I plan to be easy on myself while I learn to write well, because I know the facilitators at Bethel are here to help me learn (Bethel University, 2014). I will also attempt to enhance

Critique Of The Truth About Leadership - 1358 Words

Running head: CRITIQUE OF THE TRUTH ABOUT LEADERSHIP 1 CRITIQUE OF THE TRUTH ABOUT LEADERSHIP 5 Critique of The Truth about Leadership Renan Daghistani MAX ELLZEY, Ed.D, MBA, M.Div BSCI 635.25 LEADERSHIP and ETHICS Spring2016? Critique of The Truth about Leadership Introduction Kouzes and Posner provide ten universal truths of leadership. They posit that whereas the leadership context has changed since the commencement of their research, successful habits and behaviors have remained the same. The book is different from the authors? other books because it is bolder and makes claims about leadership practices founded on all the research they conducted. Arguably, they have achieved their aim of writing an accessible book with ten quite robust truths regarding leadership (Kouzes Posner, 2010). Despite the achievement, this comes at the expense of creating a book that appeals to all audiences and encompasses all the leadership experiences. In this regard, it can be argued that the book is an informative text that reveals the truth about leadership through a vivid account of the ten fundamentals of leadership, but the books universality is questionable. Summary The book provides an insight into the leadership fundamentals by breaking them into ten truths. These truths form the backbone of the leadership fundamentals. The first issue they address is that leaders make a difference. In this perspective, they argue that before one can lead others, they have to leadShow MoreRelatedPaper: Belief, Truth, and Positive Organizational Deviance806 Words   |  3 Pagesï » ¿Parks, G. S., Jones, S. E.,   Hughey, M. W. (2011). Belief, Truth, and Positive Organizational Deviance.  Wake Forest Univ. Legal Studies Paper  . 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Gail (ID# L24543560) Lynchburg, Virginia 07 April 2013 Table of Contents Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....1 Summary †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.1 Critique †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦3 Evaluation †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..5 Bibliography †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦7 Summary Lectures toRead MoreWikileaks : A Wholesome Political Environment919 Words   |  4 Pagesenvironment, the existence of a ‘healthy, vibrant and inquisitive journalistic media’ is imperative – WikiLeaks is therefore established to enhance public scrutiny. 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Tale Tell Heart and Goose Girl Free Essays

Jack Mitchell Mr. Glen Smith English1302 Oct 10,2012 Compare/Contrast Essay Assignment #2 The unnamed narrator in Edgar Allan Poe’s â€Å"A Tell- Tale Heart† and the chambermaid in the Grimm Brothers â€Å"The Goose Girl† both possess strikingly similar characteristics. Both show aggression and use violence to get what they want but are very careful of how they go about it and covering it up. We will write a custom essay sample on Tale Tell Heart and Goose Girl or any similar topic only for you Order Now In Poe’s story, the unnamed narrator kills an elderly man that he is caring for because the old man has a foul looking eye that is covered with a white film. This is what is slowly driving him insane but afterwards he ingeniously decides to hide the body incase someone heard the noise of the olds man body. This is so he does not get arrested for his murder and when the police do stop they believe his story and do not suspect anything, until he gives them a reason. The chambermaid on the other hand forcefully and violently makes the princess, who she knows wont stand up for her self, switch places with her simply because she wants to live the life of the princess. She also makes the princess swear to secrecy so she never has to worry about her true identity being unveiled. Later, she cleverly kills the princess’s talking horse, which was the only witness to what happened between the chambermaid and the real princess’s. In Poe’s â€Å"The Tell-Tale Heart† the unnamed narrator is caring for an elderly man who isn’t capable of taking care of himself. The elderly man has a bad eye that has a silky film over the top of it. The narrator becomes sickened and essentially afraid of the eye. He decides that the only way he can get rid of these feelings is to kill the old man thus getting rid of the eye forever Originally, he is hesitant to actually go through with his plan, but he knows it is the only way to end his torture. â€Å"I made up my mind to take the life of the old man, and thus rid myself of the eye forever† (303). He waits until the time is right when the eye is open to kill him â€Å"I did for seven long nights every night just at midnight, but I found the eye always closed; and so it was impossible to do the work† (303). He feels he must kill the man with the evil eye open because â€Å"for it was not the old man who vexed me, but his Evil Eye† (303). Once he finally kills the man, he decides to hide the body incase someone heard the noise or the beating of the man’s heart, which is now driving him even more insane. However, when he was finished cleaning up someone rang his doorbell and when he opened it, â€Å"There entered three men, who introduced themselves, with perfect suavity, as officers of the police† (305). The narrator gave the police a very believable story and they were satisfied. He was almost scott free, but then he starts to hear the thumping of the mans heart and starts going crazy. Convinced the police heard the noise too he ripped up the planks revealing the body of the elderly man. In the Grimm Brothers â€Å"The Goose Girl†, the chambermaid of the princess so desperately wants to the live the lavish care free life of the princess she decides to test her fate by taking action. This is when her violent behavior is seen for the first time, when she decides to forcefully and violently begin to curse at the princess to dress up as a chambermaid so she can take the princess’s place. She also made the princess to swear to never tell anyone what happened. â€Å"Then with many harsh words, the chambermaid ordered the princess to take off her own royal clothing and put on the chambermaid’s shabby clothes. And in the end the princess had to swear under the open heaven that she would not say one word of this to anyone†¦Ã¢â‚¬ (406) When she finally arrives at the castle and marries the king, she asks him for a favor. â€Å"Send for the knacker, and have the head of the horse which I rode here cut off. † (408) This is her way of making sure that there are no loose ends and that there is no one or thing that can revel her true identity. However, she does not know the horse can still talk after its’ been beheaded. This small overlooked detail is the root cause to her downfall. The Narrator is portrayed as an insane man who starts to lose control of whatever sanity he has left once he comes into contact with the elderly mans grotesque eye that he thinks is evil. Even though he is portrayed as crazy, in reality he has not lost his mind completely, in he fact that he actually watches the man, investigates the room, and checks the eye to see if it is open â€Å"every night just at midnight†(303). He did this for seven nights, hich clearly shows that he has not completely lost his grip on reality. By waiting for the perfect chance to strike shows patience, mentally and physically. Another sign the narrator was not totally insane was that he had a face-to-face conversation with three police officers. In the end, â€Å"The officers were satisfied† and believed his alibi. There is no way a person said to have lost his mind completely could have fooled three trained police officers. On the other hand, the chambermaid in â€Å"The Goose Girl† is seen as a cunning, tough character throughout the story. However, towards the end of the story her true colors begin to shine. By her sending out the knacker to â€Å"have the head of the horse which I rode here cut off, for it angered me on the way. †(306). This shows that she has started to worry and stress over her secret getting out. By her having everything and everyone who could tell her secret around her taken away is the first sign of weakness from her. It is a sign of weakness because she is doing everything possible to save herself and only herself. Lastly, the reason why both the chambermaid and the narrator both got caught and failed to get away was due to them. The narrator was home free until he started to panic, thinking the guards could hear what he was hearing he finally lost it â€Å"dissemble no more! I admit the deed! —tear up the planks! here, here! —It is the beating of his hideous heart! † (306). The chambermaid had it done what she had set out to do. However, if she would have stopped and trusted the promise the princess gave her from the beginning she would have been fine. She instead decided to take things into her own hands and had the talking horse beheaded. Finally, the reader can see that both of the characters used every means necessary to get what they wanted which included violence to get what they want but are also very careful of how they go about it and covering it up. Work Cited Grimm, Jacob and Wilhelm Grimm. â€Å"The Goose-Girl. † Kinder-und Hausmarchen. 7th ed. D. L. Ashilman, trans. Berlin: n. p. , 1857. Print Poe, Edgar Allan. â€Å"The Tell-Tale Heart. † The complete Tales and Poems of Edgar Allan Poe. New York: Random House, 1975. Print. How to cite Tale Tell Heart and Goose Girl, Papers

Pearl Harbor Timeline free essay sample

June 4-5, 1942 Turning point in the war occurs with a decisive victory for the U. S. against Japan in the August 29, 1942 The Red Cross announces Japan refuses to allow safe passage of ships containing supplies for U. S. POWs. September 27, 1942 British offensive in Burma. December 31, 1942 Emperor Hirohito of Japan gives permission to his troops to withdraw from Guadalcanal after five months of bloody fighting against U. S. Forces 1943 February 8, 1943 British-Indian forces begin guerrilla operations against Japanese in Burma. February 9, 1943 Japanese resistance on Guadalcanal ends. March 2-4 U. S. victory over Japanese in the Battle of Bismarck Sea. April 22, 1943 Japan announces captured Allied pilots will be given one way tickets to hell. June 1, 1943 U. S. begins submarine warfare against Japanese shipping. July 8, 1943 B-24 Liberators flying from Midway bomb Japanese on Wake Island. August 25, 1943 Allies complete the occupation of New Georgia. October 26, 1943 Emperor Hirohito states his countrys situation is now truly grave. We will write a custom essay sample on Pearl Harbor Timeline or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 1944 945 January 3, 1945 Gen. MacArthur is placed in command of all U. S. ground forces and Adm.. January 28, 1945 The Burma road is reopened. March 1, 1945 A U. S. submarine sinks a Japanese merchant ship loaded with supplies for Allied POWs, April 12, 1945 President Roosevelt dies, succeeded by Harry S. Truman. May 8, 1945 Victory in Europe Day. May 20, 1945 Japanese begin withdrawal from China. June 9, 1945 Japanese Premier Suzuki announces Japan will fight to the very end rather than accept unconditional surrender. June 18, 1945 Japanese resistance ends on Mindanao in the Philippines. June 22, 1945 Japanese resistance ends on Okinawa as the U. S. Tenth Army completes its capture. June 28, 1945 MacArthurs headquarters announces the end of all Japanese resistance in the Philippines. July 5, 1945 Liberation of Philippines declared. July 10, 1945 1,000 bomber raids against Japan begin. July 29, 1945 A Japanese submarine sinks the Cruiser INDIANAPOLIS resulting in the loss of 881 crewmen. The ship sinks before a radio message can be sent out leaving survivors adrift for two days. Sweeney Emperor Hirohito and Japanese Prime Minister Suzuki then decide to seek an immediate peace with the Allies. August 14, 1945 Japanese accept unconditional surrender; Gen. MacArthur is appointed to head the occupation forces in Japan. September 4, 1945 Japanese troops on Wake Island surrender. September 5, 1945 British land in Singapore. September 8, 1945 MacArthur enters Tokyo. September 9, 1945 Japanese in Korea surrender. September 13, 1945 Japanese in Burma surrender. October 24, 1945 United Nations is born.

How to Memorize Times Tables Using Multiplication Games

How to Memorize Times Tables Using Multiplication Games Learning times tables or multiplication facts is more effective when you make the learning process fun. Fortunately, there are a variety of games for children that require very little effort to play that will help them learn the rules of multiplication and commit them to memory. Multiplication Snap Card Game An easy way to practice times tables at home, the multiplication snap card game requires only an ordinary deck of playing cards. Remove the face cards from the deck.Shuffle the remaining cards.Distribute the cards between two players.Each player keeps their pile of cards face-down.At the same time, each player turns over a card.The first player to multiply the two numbers together and state the answer is the winner and takes the cards.The first player to collect all of the cards or the most cards in a specific amount of time is declared the winner. This game should only be played with children who have a good grasp of their multiplication tables. Random facts are only helpful if a child has already mastered the twos, fives, 10s, and squares (two-by-two, three-by-three, four-by-four, five-by-five, etc.) times tables. If not, it is important to modify the game. To do this, concentrate on a single fact family or squares. In this case, one child turns over a card and it is always multiplied by four, or whichever times tables are currently being worked on. For working on the squares, each time a card is turned over, the child that multiplies it by the same number wins. When playing the modified version, the players take turns revealing a card, as only one card is needed. For instance, if a four is turned over, the first child to say 16 wins; if a five is turned over, the first to say 25 wins. Two Hands Multiplication Game This is another two-player game that requires nothing but a method to keep score. It is a bit like rock-paper-scissors as each child says three, two, one, and then they hold up one or both hands to represent a number. The first child to multiply the two numbers together and say it out loud gets a point. The first child to 20 points (or any number agreed upon) wins the game. This particular game is also a great game for playing in the car. Paper Plate Multiplication Facts Take 10 or 12 paper plates and print one number on each plate. Give each child a set of paper plates. Each child takes a turn holding up two plates, and if their partner responds with the correct answer within five seconds, they earn a point. Then its that childs turn to hold up two plates and the other childs chance to multiply the numbers. Consider  awarding small pieces of candy for this game as it provides some incentive. A point system can also be used, and the first person to 15 or 25 points wins. Roll the Dice Game Using dice to commit the multiplication facts to memory is similar to the multiplication snap and paper plate games. Players take turns rolling two dice and the first one to multiply the number rolled by a given number wins a point. Establish the number that the dice will be multiplied by. For instance, if you are working on the nine times table, each time the dice are rolled, the number is multiplied by nine. If children are working on squares, each time the dice are rolled, the number rolled is multiplied by itself. A variation of this game is for one child to roll the dice after the other child specifies the number used to multiply the roll. This allows each child to play an active part in the game.

Cómo Ejercer Como Médico en Estados Unidos

Cà ³mo Ejercer Como Mà ©dico en Estados Unidos El deficit de profesionales de la salud que existe en Estados Unidos se compensa cada aà ±o con un ingreso promedio de 6.000 profesionales de la salud extranjeros, entre mà ©dicos, enfermeras, dentistas y farmacà ©uticos. Cada uno de estos international medical graduate (IMG) debe cumplir una serie de requisitos para validar sus estudios, obtener la residencia y sacar la licencia profesional en estado en el que desean trabajar. El rea con ms deficit es el de los mà ©dicos generales, y en particular en las zonas rurales. Los mà ©dicos locales optan por reas de la medicina mejor pagas y en zonas ms urbanas. Aquà ­ resumimos algunas de las opciones para los diferentes casos de mà ©dicos profesionales que ingresan a Estados Unidos. Visa para los Mà ©dicos Interesados en Investigacià ³n y Docencia. La visa J-1, tambià ©n conocida como de visitante de intercambio. En este caso el solicitante entrarà ­a a la categorà ­a de researcher o scholar, y no en la categorà ­a de physician. La visa H-1B, o la visa temporal para profesiones especà ­ficas. Aunque las plazas otorgadas cada para esta visa aà ±o son limitadas, no hay là ­mite si se trabaja en entidades sin nimo de lucro o instituciones pà ºblicas. La visa O-1 o de talento especial, es para profesionales que puedan demostrar habilidades extraordinarias.La visa TN para mexicanos o canadienses. Si la enseà ±anza o la investigacià ³n se combinan con la atencià ³n a pacientes, es importante que estos candidatos no està ©n en trabajo acadà ©mico ms del diez por ciento de las horas del trabajo. La residencia por patrocinio de un empleador. Requisitos de Visa para Mà ©dicos Extranjeros en Contacto con Pacientes Estudios de medicina finalizados en el paà ­s de origen.Licencia sin restricciones del paà ­s de origen para ejercer la medicina.Residencia mà ©dica hecha en Estados Unidos asà ­ se haya completado en el paà ­s de origen.Examen aprobado de conocimientos de inglà ©s (administrado por ECFMG) menos para los profesionales que vienen de un paà ­s angloparlante. Examen USMLE aprobado, excepto para los especialistas reconocidos internacionalmente por su trabajo. Este es el examen que otorga la licencia mà ©dica. Licencia mà ©dica aprobada en el estado en el que se quiera trabajar. Apostillas de La Haya de todos los documentos del paà ­s de origen. Opciones de Visa para la Residencia Mà ©dica en Estados Unidos La visa J-1 o de intercambio. En este caso el ECFMG puede otorgar un patrocinio y este dura el tiempo que se requiera para completar la residencia mà ©dica. Una de las ventajas de esta visa es que permite a los cà ³nyuges obtener una visa J-2 y trabajar en Estados Unidos. Adems, la J-1 permite el acompaà ±amiento de los hijos solteros menores de 21 aà ±os, quienes pueden estudiar gratuitamente en las escuelas pà ºblicas de Estados Unidos. El inconveniente de esta visa es que prohibe la permanencia en Estados Unidos una vez finalizada la residencia, pero es posible solicitar un permiso (waiver) y obtener la visa de trabajo si se est casado con un ciudadano o residente permanente, si se sufre de persecucià ³n en el paà ­s de origen, si una agencia del gobierno est interesada en el trabajo del solicitante, o si el departamento de salud pide el permiso a nombre del mà ©dico para que este trabaje en una zona rural o econà ³micamente deprimida. La visa H-1B es mucho ms compleja d e obtener porque adems el candidato debe probar que se le pagar, por lo menos, el salario promedio para su cargo. Debe adems contar con una peticià ³n de visa de parte de cada uno de los hospitales donde desee trabajar. Como en el caso de los mà ©dicos que aplican a residencia, estos solicitantes deben pasar el examen de ECFMG y haber completado el USMLE. Esta visa se aprueba por tres aà ±os y puede extenderse hasta por seis. En este caso los familiares que acompaà ±an al mà ©dico no pueden trabajar en Estados Unidos, aunque sus hijos solteros menores de 21 aà ±os sà ­ pueden estudiar. La visa de residente permanente es otra opcià ³n si es que un empleador lo patrocina, o hay un auto-patrocinio para mà ©dicos establecidos internacionalmente que se quieran radicar en Estados Unidos.La visa L, o de transferencia entre multinacionales, si es que el candidato trabaja en su paà ­s de origen en un centro clà ­nico con sucursal en Estados Unidos. Este es un artà ­culo informativo y no pretende ser asesorà ­a legal.

Online poker Research Paper Example | Topics and Well Written Essays - 250 words

Online poker - Research Paper Example shall be taken care of by the provision of online poker as it aims to provide a more secure setting for gambling and consequential feuds, vendettas and other illegitimate participatory activities. The most significant advantage, however, is vested in the fact that poker rakes will bring large amounts of revenue to the government. The revenue generation is steadily building over the years and it is not surprising that the gambling profits for the government are almost doubling over a period of every five years which makes online poker a very promising arena for revenue generation. Furthermore, the expansion of the poker during recent times such as improved disposable earnings giving customers additional time for relaxation and entertaining activities and the altering socio-demographic traits have worked as stimulants to customer using money on poker and other gambling activities reassuringly make it a sound ground for government

Emergency planning Research Paper Example | Topics and Well Written Essays - 750 words

Emergency planning - Research Paper Example LOGISTICS deals with a broad range of activities including the acquisition and dissemination of all finances and resources required for emergency response, to and from the emergency site and EOC. Moreover, the logistics section also deals with the establishment and maintenance of communication at the EOC. Further, logistics deals with the coordination of all activities necessary for a prompt response to emergencies and recovery from disasters, including MAAs. Plans are developed in collaboration with a number of different stakeholders who partake in the emergency response process. The essence of including such stakeholders is that emergency response is a community-wide process that requires the participation of a broad range of stakeholders. As such, the Tampa county department continually undertakes to train the relevant stakeholder in order to ensure that they are capable of providing meaningful input that will assist in the delivery of a compact and appropriate emergency response plan. Moreover, these individuals play an important part in the continual review and update of the emergency response

Product Development Strategy

Product Development Strategy Given the rapid changes in consumer tastes technology arid competition companies must develop a steady stream of new products and services A firm can obtain-new products m two ways. One is through acquisition by buying a whole company a patent or a license to produce someone else s product The other as through new-product development m the company s own research -and-development department By new products we mean original products product improvements product modifications and new brands that the firm develops through its own research-and-development efforts. When an organization introduces a product into a market they must ask themselves a number of questions. Who is the product aimed at? What benefit will they expect? How do they plan to position the product within the market? What differential advantage will the product offer over their competitors? New products continue to fail at a disturbing rate. One source estimates that more than 90 percent of all new products fail in within 2 years Another-study suggested that of the staggering 25,000 new consumer food, beverage, beauty, and healthcare products to hit the market each year, only 40 percent will be around 5 years later Moreover failure rates for new industrial products may be as high as 30 percent. Why do so many new products fail? There re several reasons Although an idea may be good the market size may have been overestimated Perhaps the actual product was not designed as well as it should have beer Or maybe it was incorrectly positioned in the market priced too high or advertised poorly A high-level executive might push a favorite idea despite poor marketing research findings- Sometimes the costs of product development are higher than expected, and sometimes Competitors fight back harder than Expected. However the reasons behind some new product failures seem pretty obvious Try the following on for size. Review of Literature Product strategies When an organization introduces a product into a market they must ask themselves a number of questions. Who is the product aimed at? What benefit will they expect? How do they plan to position the product within the market? What differential advantage will the product offer over their competitors? We must remember that Marketing is fundamentally about providing the correct bundle of benefits to the end user, hence the saying Marketing is not about providing products or services it is essentially about providing changing benefits to the changing needs and demands of the customer (P.Tailor 7/00) Philip Kotler in Principles of Marketing devised a very interesting concept of benefit building with a product For a analysis the book of Principles of Marketing by P.Kotler. Kotler suggested that a product should be viewed in three levels. Level 1: Core Product. What is the core benefit your product offers?. Customers who purchase a camera are buying more then just a camera they are purchasing memories. Level 2Actual Product: All cameras capture memories. The aim is to ensure that your potential customers purchase your one. The strategy at this level involves organizations branding, adding features and benefits to ensure that their product offers a differential advantage from their competitors. Level 3: Augmented product: What additional non-tangible benefits can you offer? Competition at this level is based around after sales service, warranties, delivery and so on. John Lewis a retail departmental store offers free five year guarantee on purchases of their Television sets, this gives their `customers the additional benefit of peace of mind over the five years should their purchase develop a fault. Idea generation New product development starts with idea generation the systematic search for new product ideas. A company typically has to generate many in order to find a few good once. According to one well-known management consultant, For every 1 000 ideas, only 100 will have enough commercial t0 promise to merits a small sca1e experiment only 10 of those will Warrant substantial financial commitment and of those a couple will turn out to be unqualified successes. His conclusion? If you want to find a few ideas with the power to enthrall customer, foil competition, and thrill investors you must first generate hundreds and potentially thousands of unconventional strategic ideas. Internal Idea Sources Using internal sources the company can find new ideas through formal research and development. It can pick the brains of its executives Scientists engineers manufacturing staff Sand sales people Some companies have-developed successful entrepreneurial programs that encourage employees to think up and develop new product ideas. For example 3M s well known 15-percent rule allow employees to spend 15 percent of their tine bootlegging -working on projects of personal interest whether or not those project directly benefit the company. Companies some times look for creative innovation approaches that overcome barriers to the free flow-of new product ideas For example firms like Eureka Ranch-a well known new product hatchery -employ both method and madness in helping companies to jumpstart their new product idea generation process. External Idea Sources Good new product idea also come from watching and listening to customers The company can analyze customer questions and complaints to find new products that better solve consumes problems Company engineers or salespeople can meet with and work. Alongside customers to get suggestions and ideas The Company can conduct surveys or focus groups to learn about Consumer needs and wants. Heinz did just that when its researchers approached children who consume more than half of the ketchup sold find out what would make ketchup more appealing to them The answer change the color So, Heinz developed and launc1iedEZ Squirt green ketchup that comes iii a squeezable bottle targeted at kids Blastin Green ketchup was a smash hit, so Heinz followed up with an entire rainbow of EZ Squirt colors, including Funky Purple Passion Pink, Awesome Orange, Totally Teal, and Stellar Blue. The EZ Squirt bottle s special nozzle also emits a thin ketchup stream, so tykes can autograph their burgers (or squirt someo ne across the table though Heinz neglects to mention that). In all the new line earned the Company a 5 percent increase in sales ii the first year after hitting the grocery shelf. Consumers often create new products and uses on their own and companies can benefit by putting them on the market. For example for years customers were spreading the word that Skin-so-soft bath oil and moisturizer was also a terrific bug repellent. Whereas some Consumers Were content simply to bathe an water scented with the fragrant oil others carried it in their backpacks to mosquito-infested campsites or kept a bottle on the deck of their beach houses Avon tuned the idea into a complete line of Skin-So-Soft Bug Guard PLUS lR335Â ® products including the Insect Repellent Gentle Breeze Moistures Sun block Lotion SPF 30 a combination moisturizer insect repellent and sunscreen. The search for new-product ideas should be systematic rather than haphazard. Otherwise few new ideas will surface and many good ideas will sputter and die Top management can avoid these problems by installing an idea management system that directs the flow of new ideas to a central point where they can be collected reviewed and evaluated hi setting up such a system the company can do any or all of the following. Appoint a respected senior person to be the company s idea manager. Create a cross-functional idea management committee consisting of people from RD, engineering purchasing operations finance and sales and marketing to meet regri1rly and evaluate proposed new product and service ideas. Set up a toll-free number or Web site for anyone who wants to send a new idea to the idea manager. Encourage all company stakeholders-employees suppliers, distributors, dealers-to send their ideas to the idea manager. Set up formal recognition programs to reward those who contribute the best new ideas. Idea Screening The purpose of idea generation is to create a large number of ideas. The purpose of the succeeding stages is to reduce that number. The first idea-reducing stage is idea screening, which helps spot good ideas and drop poor ones as soon as possible. Product development costs rise greatly in later Stages, so the company wants to go ahead only with the product ideas that will turn into profitable products. The object is to eliminate unsound concepts prior to devoting resources to them. The screeners must ask at least three questions: Will the customer in the target market benefit from the product? What is the size and growth forecasts of the market segment/target market? What is the current or expected competitive pressure for the product idea? What are the industry sales and market trends the product idea is based on? Is it technically feasible to manufacture the product? Will the product be profitable when manufactured and delivered to the customer at the target price? Many companies require their executives to write up new-product ideas on a standard form that can be reviewed by a new-product committee. The write-up describes the product, the target market, and the competition. It makes some rough estimates of market size, product price, development time and costs, manufacturing costs, and rate of return. The committee then evaluates the idea against a set of general criteria. For example, at Kao Company, the large Japanese consumer-products company, the committee asks questions such as these: Is the product truly useful to consumer and society? Is it good for our particular company? Does it mesh well with the companys objectives and strategies? Do we have the people, skills, and resources to make it succeed? Does it deliver more value to customers than do competing products? Is it easy to advertise and distribute? Many companies have well-designed systems for rating and screening new-product ideas. Concept development and testing An attractive idea must be developed into a product concept. It is important to distinguish between a product idea, a product concept, and a product image. A product idea is an idea for a possible product that the company can see itself offering to the market. A product concept is a detailed version of the idea stated in meaningful consumer terms. A product image is the way consumers perceive an actual or potential product. Develop the marketing and engineering details Who is the target market and who is the decision maker in the purchasing process? What product features must the product incorporate? What benefits will the product provide? How will consumers react to the product? How will the product be produced most cost effectively? Prove feasibility through virtual computer aided rendering, and rapid prototyping What will it cost to produce it? Concept Development After 10 years of development, DaimlerChrysler is getting ready to commercialize its experimental fuel-cell-powered electric car. This cars nonpolluting fuel-cell system runs directly on methanol, which delivers hydrogen to the fuel cell with only water as a by-product. It is highly fuel efficient (75 percent more efficient than gasoline engines) and gives the new car an environmental advantage over standard internal combustion engine cars or even todays stupefacient gasoline-electric hybrid cars. Last year, DaimlerChrysler put 60 F-cell cars on the road in Japan, Germany, and the United states to test their worth in everyday operation. Based on the tiny Mercedes A-Class, the car accelerates quickly, reaches speeds of 90 miles per hour, and has a 280-mile driving range, giving it a huge edge over battery-powered electric cars that travel only about 80 miles before needing 3 to 12 hours off recharging. Fuel cell systems are also being tested in busses, trucks, and other vehicles. Now DimlerChryslers task is to develop this new product into alternative product concepts, find out how, attractive each concept is to customers, and choose the best one. It might create the following product concepts for the fuel-cell electric car: Concept 1 A moderately priced subcompact designed as a second family car to be used around town. The car is ideal for running errands and visiting friends. Concept 2 A medium-cost sporty compact appealing to young people. Concept 3 A inexpensive subcompact green car appealing to environmentally conscious people who want practical transportation and low pollution. Concept 4 A high-end SUV appealing to those who love the space SUVs provide but lament the poor gas mileage. Concept Testing Concept testing calls for testing new-product concepts with groups of target consumers. The concepts may be presented to consumers symbolically or physically. Here; in words, is concept 3: An efficient fun-to drive fuel cell-powered electric subcompact car that seats four. This methanol powered high-tech wonder provides practical and reliable trans potation with virtually o pollution It goes up to 90 miles per hour and unlike battery-powered electric cars, it never needs recharging It s priced, fully equipped at $20000. For some concept tests a word or picture description might be sufficient. However a more concrete and physical presentation of the concept will increase the reliability of the concept test Today some marketers are finding innovative ways to make product concepts more real to consumer subjects For example some are using virtual reality to test product concepts. Virtual reality programs use computers and sensory devices (such as gloves or goggles) to simulate reality A designer of kitchen cabinets might use a virtual reality program to help a customer see how his or her kitschier would look and work if remodeled with the companys products. After being exposed to the concept consumers then may be asked to react to at by answering questions such as those. The answers will help the company decide which concept has the strongest appeal For example the last question asks about the consumers intention to buy Suppose 10 percent of the consumers said they definitely would buy and another 5 pe rcent said obab1y The company could project these figures to the full population in this target group to estimate sales volume Even then the estimate is uncertain because people do not always carry out their stated intentions. Marketing Strategy development Suppose DaimlerChrysler finds that concept 3 for the fuel cell powered electric car tests is best The next step is marketing strategy development designing an initial marketing strategy for introducing this car to the market. The marketing strategy statement consists of three parts. The first part describes the tar get market the planned product positioning; and the sates, market share, and profit goals for the first few years. Thus: The target market is younger well educated moderate to high income individuals couples or small families seeking practical environmentally responsible transportation The car will be positioned as more economical to operate, more fun to drive, and less polluting than today s internal combustion engine or hybrid cars It is also less restricting than battery powered electric cars which must be recharged regularly. The company will aim to sell 100 000 cars in the first year at a loss of not more than $15 million In the second year the company wall aim for sales of 120,000 cars and a profit of $25 million. The second part of the marking strategy statement outlines the product s planned price distribution and marketing budget for the first year: The fuel cell powered electric car will be offered an three colors-red white and blue-and will have optional air-conditioning and power drive features It will sell at a retail price of $20,000-with 15 percent off the list price to dealers. Dealers who sell more than 10 cars per month will get an additional discount of5 percent on each car sold that month An advertising budget of$5Q million will be split 50-50 between a national media campaign and local advertising. Advertising will emphasize the cars fun spirit and low emissions. During the first year, $100,000 will be spent on marketing research to find out who is buying the car and their satisfaction levels. Business analysis Once management has decided on its product concept and marketing strategy it can evaluate the business- attractiveness of the proposal. Business analysis involves a review of the sales costs, and profit projections for anew product to find out whether they satisfy the companys objectives. If they do the-product can move to-the product development stage. To estimate sales, the company might look at the sales history of similar products and conduct surveys of market opinion. It can then estimate minimum and maximum sales to assess the range of risk. After preparing the sales forecast, management can estimate the expected costs and profits for the product including marketing RD operations accounting and finance costs. The company then uses the sales and costs figures to analyze the new products financial attractiveness. Estimate likely selling price based upon competition and customer feedback Estimate sales volume based upon size of market and such tools as the Fourt-Woodlock equation Estimate profitability and breakeven point Product development So far for many new product concepts the product may have existed only as a word a thawing or perhaps a crude mock-up If the product concept passes the business test it moves into product development Here RD or engineering develops the product concept into a physical product. The product development step however now calls for a large jump in investment It will show whether the product idea can be turned into a work able product. The RD department will develop and test one or more physical versions of the product concept RD hopes to design a prototype that will satisfy and excite consumers and that can be produced quickly aid at budgeted costs. Developing a successful prototype can take days, weeks, months, or even years. Often products under go rigorous tests to make sure that they perform safely and effectively, or that consumers will find value in them. Here are some examples of such product tests: Procter Gamb1e (PG)spends $150 million on 4,000 to 5 0O studies a year test in everything from the ergonomics of picking up a shampoo bottle to how long women can keep their hands in sudsy water. On any given day subjects meet an focus groups e11 their dirty laundry to researchers put prototype diapers on their babies bottoms and rub mysterious creams on their faces Last year one elementary school raised $17000 by having students and parents take part in PG product tests Students tested toothpaste and shampoo and ate brownies while their mothers watched advertising for Tempo tissue PG s paper wipes packaged to fit in a car. At Gillette almost everyone gets involved in new product testing. Every working day at Gillette, 200 volunteers from various departments come to work unshaven troop to the second floor of the companys gritty South Boston plant and enter small booths with a sink and mirror. There they take instructions from technicians on the other side of a small window as to which razor, shaving cream or after shave to use The volunteers evaluate razors for sharpness of blade, smoothness of glide and ease of handling In a nearby shower room women perform the same ritual on their legs, underarms and what the company delicately refers to as the bikini area. We bleed so you. 11 get a good shave at home says one Gillette employee. Test marketing If the product passes functional and consumer tests, the next step is test marketing the stage at which the product and marketing program are introduced into more realistic market settings. Test marketing gives the marketer experience with marketing the product before going to the great expense of full introduction. It lets the company test the product and its entire marketing program-positioning strategy advertising distribution pricing branding and packaging and budget levels. The amount of test marketing needed varies with each new product Test marketing costs can be high, and it takes time that may allow competitors to gain advantages. Produce a physical prototype or mock-up Test the product (and its packaging) in typical usage situations Conduct focus group customer interviews or introduce at trade show Make adjustments where necessary Produce an initial run of the product and sell it in a test market area to determine customer acceptance When the costs of developing and introducing the product are low or when management as already confident about the new product the company may do little or no test marketing In fact test marketing by consumer package-goods firms has been declining in recent years Companies often do not test market simple line extensions or copies of successful competitor products For example. PG introduced its Folgerss decaffeinated coffee crystals without test marketing and Pillsbury rolled out Chewy granola bars and chocolate covered Granola Dips with no standard test market. However when introducing a new product requires a big investment or when management is not sure of the product or marketing program a company may do a lot of test marketing. For instance Lever USA spent 2 years testing its highly successful Lever 2000 bar soap in Atlanta before introducing it internationally. Frito-Lay did 18 months of testing in three markets on at least five formulations before introducing its Baked Lays lin e of low fat snacks. And Nokia test-marketed its N-Gage cell phone/mobile game player extensively in London before introducing it worldwide. Standard test Marketing Using standard test markets, the company finds a small number of representative test cities conducts a full marketing campaign in these cities and uses store audits consumer and distributor surveys, and other measures to gauge product performance. The results are used to forecast national sales and profits discover potential product problems and fine tune the marketing program. Standard test markets have some drawbacks. They can be very costly and they may take a long time-some last as long as 3 to 5 years Moreover competitors can monitor test market results or even interfere with them by cutting their prices in test cities increasing their pro motion or even buying up the product being tested. Finally test market give competitors a look at the companys new product well before it is introduced nationally Thus competitors may have tune to develop defensive strategies and may even beat the company s product to the market For example while CLOROXÂ ® was still test marketing its new detergent with bleach in selected markets PG launched Tide with Bleach nationally Tide with Bleach quickly became the segment leader GLOROXÂ ® later withdrew its detergent Despite these disadvantages standard test markets are still the most widely used approach for major in-market testing However many companies today are shifting toward quicker and cheaper controlled and simulated test marketing methods. Control Test Marketing Several research firms keep controlled panels of stores that have agreed to carry new products for a fee Controlled test marketing systems like ACNielsens Scan track and Information Resources Inc s (IRI) Behavior Scan track individual consumer behavior for new products from the television set to the checkout counter. In each Behavior Scan market WI maintains a panel of shoppers who report all of their purchases by showing an identification card at check-out in participating stores and by using a handheld scanner at home to record purchases at nonparticipating stores. With in test stores, IRI controls such factors as shelf placement price and ia-store promotions for the product being tested IRI also measures TV viewing in each panel household and sends special commercials to panel member television sets Direct mail promotions can also be tested. Commercialization Commercialization is the process or cycle of introducing a new product into the market. The actual launch of a new product is the final stage of new product development, and the one where the most money will have to be spent for advertising, sales promotion, and other marketing efforts. In the case of a new consumer packaged good, costs will be at least $ 10 million, but can reach up to $ 200 million. In general one can say that it will cost about a dollar for each dollar of sales turnover achieved. Commercialization is often confused with sales, marketing or business development. The Commercialization process has three key aspects: The funnel. It is essential to look at many ideas to get one or two products or business that can be sustained long-term It is a stage-wise process and each stage has its own key goals and milestones It is vital to involve key stakeholders early, including customers Commercialization of a product will only take place, if the following four questions can be answered: When? The company has to decide on the introduction timing. When facing the danger of cannibalizing the sales of the companys other products, if the product can be improved further, or if the economy is down, the launch should be delayed. Every single bank in Nigeria today has been commercialized. But its sad enough to know that most of these banks are not straight forward in their various dealings with their clines/customers. Where? The company has to decide where to launch its products. It can be in a single location, one or several regions, a national or the international market. This decision will be strongly influenced by the companys resources, in terms of capital, managerial confidence and operational capacities. Smaller companies usually launch in attractive cities or regions, while larger companies enter a national market at once. Global roll outs are generally only undertaken by multinational conglomerates, since they have the necessary size and make use of international distribution systems (e.g., Unilever, Procter Gamble). Other multinationals use the lead-country strategy: introducing the new product in one country/region at a time (e.g. Colgate-Palmolive). To Whom? The primary target consumer group will have been identified earlier by research and test marketing. These primary consumer groups should consist of innovators, early adopters, heavy users and/or opinion leaders. This will ensure adoption by other buyers in the market place during the product growth period. How? The company has to decide on an action plan for introducing the product by implementing the above decisions. It has to develop a viable marketing mix and create a respective marketing budget. Test marketing gives management the information needed to make a final decision about whether to launch the new product. If the company goes ahead with commercialization- introducing the new product into the market-it will face high costs The company may have to build or rent a manufacturing facility. And it may have to spend in the case of a new consumer packaged good between $10 million and $200 million for advertising sales promotion, and other marketing efforts in the first year. The company launching a new product must first decide on introduction timing. If DaimlerChrysler s new fuel cell electric car will eat into the sales of the company s other cars its introduction may be delayed If the car can be improved further, or if the economy is down, the company may wait until the following year to launch it. Next, the company must decide where to launch the new product-in a single location, a region the national market or the international market. Few companies have the confidence capital and capacity to launch new products into full national or international distribution. They will develop a planned market rollout over time. In particular small companies may enter attractive cities or regions one at a time Larger companies, however may quickly intro- 1uce new models into several regions or into the full national market. There are the following step of commercialization. Launch the product Produce and place advertisements and other promotions Fill the distribution pipeline with product Critical path analysis is most useful at this stage Organizing for new product Development Many companies organize their new product development process into the orderly sequence of starting-with idea generation and ending with commercialization Under this sequential product development approach one company department works individually to complete its stage of the process before passing the new product along to the development next department and stage. This orderly step-by step process can help bring control to complex and risky projects. But it also can be dangerously slow. In fast changing highly competitive works markets such slow but sure product development can result in pro4uct failures lost sales arid profits and crumbling market positions Speed to market and reducing new product development cycle time have become pressing concerns to companies in all industries. In order to get their new products to market more quickly many companies are adopting a faster team-oriented approach called simultaneous product development (or team bad or collaborative product-development) Under this approach company departments work closely together through cross functional teams overlapping the steps in the product development process to save time and increase effectiveness Instead of passing the new product from department to department the company assembles a team -of people from various departments that Stays with the new product from start to finish. Such teams usually include people from the marketing finance design, manufacturing and legal departments and even supplier and customer companies. top management gives the product development team general strategic direction but no clear cut product idea or work plan It challenges the team with stiff and seemingly contradictory goals- turn out carefully planned and superior new products but do it quickly -and then givers the team whatever freedom and resources it needs to meet the challenge In the sequential process a bottleneck at one phase can seriously slow the entire protect In the simultaneous approach, if one functional area hits snags it works to resolve them while the team moves on. The Data Collection Primary Data BOOKS Principal of Marketing (Eleventh Edition) Part III Chapter# 9 Page # 274,276,280,282 Web site www.learnmarketing.net www.wikipedia.org www.infotrends.com Secondary Data Organization PG Pakistan Private (Ltd

Race, Gender, & Mass Media

Honestly when I signed up for this class at the end of last year I was kind of looking forward to it. When I heard the name of the class I thought it would be very interesting and give me a new perspective on the world and my place in it. To me, this class will be about how the media portrays the genders and races of the world; how the advertisements we see in our everyday lives affect the way we go about them.I would like to think that I know a little bit about this subject already. I watch the news and try to stay up to date on current events. I know about the rioting in Ferguson and I think I have basic knowledge of why it's happening. The media plays a huge part in what the public sees so unless we are actually there we don't know the whole situation. In this class I hope to learn a lot more about how the media can obstruct the truth in these circumstances. I also hope to learn more about how the media portrays genders.I know it has a lot to do with gender roles, white men are se en as more dominant. I also know that women are not looked upon as equals even in 2014. The media shows women as dependent on men when in fact that is not true. There are plenty of independent and thriving women in today's society. Women are not as respected as men and they are often times paid less, offered less benefits, and discriminated simply because â€Å"they are women†. I know that in America and a lot of the world we are a society of rape culture.Women are taught not to dress specific says and to learn to defend themselves while men are not taught anything on the subject. I have seen rape Jokes on social media more than once and can't begin to understand why someone would think that something so serious is a Joke. It blows my mind that girls can be denied education because they are showing their shoulders. How can that be more important than education and why are boys not punished for looking? I hope to learn a lot more about the gender area of the media because as a woman, it affects me in my everyday life.Mass media has a huge effect on the perception of race as well. Black males are often made out to be vicious and dangerous, Mexicans are seen as dirty and poor, and no one cares enough to distinguish the different branches of Asian nationality; they are all grouped together as â€Å"Chinese† or â€Å"Japanese†. When a white person commits a crime, what the news stations air is completely different than what they would air if a person of different race committed the same crime. A huge example of this and one that I already mentioned is the riots in Ferguson.I hope that in this class I learn why inequality like this is still happening in modern day society. Basically in this class I hope to learn a lot more about the way our society sees gender and race in areas such as the media. Out of all my classes this year this is the only one I really look forward to, and not Just because my friends are in it, but because I'm interested in the content of the class. Hopefully I learn a lot this year about subjects that matter in today's society.

Outrageous Argumentative Essay Topics on Domestic Violence Tips

Outrageous Argumentative Essay Topics on Domestic Violence Tips If you're interested in our variety of services provided, you're able to easily contact us in case of need. A fast visit to our on-line site is going to have you spoilt for choice. The term can be categorized on several bases. Because of this, wider research ought to be undertaken in this discipline, and its practical value may not be overestimated. There are various types of essays on domestic violence. Help your audience to comprehend the problem better by discussing the effects of domestic violence, even if it's not the main point of your paper. In a sociology class by way of example, you could be requested to compose an argumentative essay on domestic violence. When you're writing an argumentative essay about domestic violence, it's essential not to get rid of the plot. There is a particular controversy linked to this matter, that's why it can be chosen as a superior argumentative essay topic. First and foremost you must receive a hot topic that would ordinarily spark controversy. Only a pick a topic about which you're passionate and then you may start your research. Find out more about the topic thoroughly. Domestic violence is often related to mistreatment of women. It remains a significant social problem in many countries all over the world. It is a serious issue that affects a large percentage of every society, no matter how wealthy the nation. It is among the serious social problems that should not be ignored. More preventive measures have to be taken since the predicament is threatening. Sensitive social and mental issues need careful and expert handling, so we've recruited skilled psychologists and social workers to counsel our writers. Therefore, it's essential to particularly outline the significance of emotional abuse. Serious health problems have been linked with domestic violence. You ought to have a stronghold on the way the audience views the topic that you're writing about so you can better relate to them. This essay is all about the arabic language and the way it could help the people people will discover that it's difficult to get a great job if they don't know an asian. Therefore, many students and employees decide to obtain affordable essay rather than writing it themselves. Lots of people are getting to be abusive to their relatives and partners. However, you can rest assured that you're getting a fine work for the price tag you're paying. And, the time that it to ok to gather all this to find prepared for a trip. If you're in an abusive relationship or know a person who is, it's your responsible to use the many resources out there to be able to find assist. An important number of deaths are happening on daily basis, as a consequence of domestic violence only. 85000 of those are a casualty of over 6 counts. Females are usually the perpetrators in spousal violence in all cultures which have been studied up to now. Normally, we have a tendency to think about women and children as being the key victims. Women and kids are frequently the soft targets. In many cases, the abusive partner appears perfect in the early phases of the relationship. You need to have a solid grasp of the audiences perception of the topic which you have selected If you've ever sat and watched politicians speak, you've undoubtedly noticed that they not just have a way with words but they have a superior understanding of what's going on in the minds of the majority of people. The variety of things, that should be done during the day, is not possible to count, and this all causes numerous psychological issues, which people aren't always able to address timely. There are hundreds and hundreds of people who are traumatized for the remainder of their lives.

The Basic Buddhist Teachings - 773 Words

Explain the basic Buddhist teachings including the Three Marks of Reality, the Four Noble Truths, and the Noble Eightfold Path. The Three Marks of Reality denote the nature of human existence: the reality of suffering (which does not mean the presence of sorrow, but rather the existence of a constantly-changing world where neither extreme happiness nor misery is stable); the impermanent nature of all things, including human existence; and finally egolessness or the notion that there is no stable, human self (OBrien, 2012, Three Marks). The Three Marks of Reality relate directly to the Four Noble Truths, the first tenant of which is that there is suffering in the world, and the second of which is that there is a cause of suffering: suffering caused by the false conception that there is a stable human ego. The third noble truth is that there is an end to suffering, and the fourth is that the end to suffering can be achieved by following the Eightfold Path (OBrien, 2012, Four Noble Truths). The Eightfold Path is divided into three basic sections: that of wisdom, ethical conduct, and mental discipline. Right view and right intention means understanding what the Buddha taught and striving to follow the path for the right reasons. Right speech, action, and livelihood mean acting in a beneficial manner towards others. Right effort, mindfulness and concentration require the practitioner to discipline him or herself with meditation (OBrien, 2012, Eightfold Path). Amongst allShow MoreRelatedThe Buddhist Culture For My Project1316 Words   |  6 Pages I chose to learn about the Buddhist culture for my project. I’ve always wondered how they believe and worship, and this gave me an opportunity to find out. I was bummed when I went to the Buddhist Temple in Murfreesboro to not be able to go in. 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The officials then travel to the west and eventually came upon two Buddhist monks with two white horses. The monks carried with them a picture of Buddha and their horses were carried with holy Buddhist scriptures. The Chinese officials invited the monks to return with them to China s capital Chang An and introduce Buddhism to the emperor. 2.Analects It’s a book of Confucius’s sayingsRead MoreBuddhism : Buddhist Belief Of The Beginning1342 Words   |  6 PagesAccording to Buddhist cosmology, â€Å"there are multiple possible states of existence, including hell beings, hungry ghosts, animals, humans, and gods† (Fisher, 2014, p. 148). However, these reincarnations are temporary and flawed because they are trapped in a cycle of samsara (Fisher, 2014, p. 149). Buddhist also teaches that â€Å"the creation of the universe isn’t known. Instead, they teach that when a universe is destroyed, then another will form and take the place of the previous one (Buddhist Belief ofRead MoreGod And The Truth Of The Bible1162 Words   |  5 Pagesinformation that I knew about the Buddhist religion was that there was meditation and a lot of relaxation involved, but I came to understand and respect the Buddhist religion. I was able to gain insight on the different types of Buddhism but also how one achieves complete insight and serenity. In order to achieve complete insight and serenity there is a â€Å"Path† one must take. This Path begins with the Four Noble Truths. This is the central teaching of the Buddha. The teaching focuses on the reality of